As readers of this blog know only too well, the ARTicle is not a fan of the once YBA Damien Hirst, so a piece by Julian Spalding *** in this morning’s Independent has restored our faith in common sense.
Spalding may well be selling a new book, but his take on Hirst is a voice in the wilderness in Britain.
Only Robert Hughes, the one time art critic of the New York Times has been THAT critical of Hirst’s work. Spalding, however goes one better than Hughes by stating that Hirst isn’t actually an artist, there, I’ve said it. The ARTicle approves of Spalding’s book title, Con Art contemporary conceptual art or a con ?
The ownership of art has been linked with wealth and privilege for centuries; nothing new there. What is a recent phenomenon is the type of art that people are buying now and the reasons they are buying it. Back in the good old Eighteenth century, for example, a rich landowner may have shown off his wealth by having someone paint a picture which showed his most important possessions, i.e. his land, his horses, his dogs, his wife and children (in that order). This was art as a display of wealth and status, the Mrs in her best frock and jewels, very nice. If you were moneyed, you might have also started collecting art by an artist you admired. In both cases, it is likely that the artistic value of the piece was what mattered most. The painting hanging over the mantelpiece that you proudly showed off to your pals would have been produced primarily as a piece of art. Yes, we all know art was a commodity long before the 1960s and Warhol, but its production was as art.
Recently we have seen things change. The importance now is art as an investment. The importance here is not the work or the artistic value of the piece, the bottom line is how much cash money the piece is likely to make you, and how quickly the price will increase. It does not even matter if you hate the sight of the piece you have just paid 8 million for; the central criterion is the ‘brand’. This leads some artists to produce art to fit the market, no artistic spontaneity or creativity required, just produce something that fits the brand image or get your team to. Hardly surprising then that this situation has been widely criticised, by Robert Hughes.
The artist who appears to enrage the Aussie old-timer the most is none other than the darling of the 1990s, the now not so ‘Young British Artist’, Damien Hirst. Hughes has been less than kind about our Damien’s work ‘The Physical Impossibility of Death in the Mind of Someone Living’ – which features a shark pickled in formaldehyde. Hughes asserts that the work is “a clever piece of marketing, but as a piece of art it is absurd.” The rotting shark sold for £8m in 2004. This kind of money for a rotting fish has damaged the art world, no wonder the public are confused about what is and is not art.
Hughes claims that works themselves are now being seen as film stars. People queue not to see the work and enjoy the work for what it is; they queue to be able to say that have they seen it because it is famous and worth loads of money. This is the ‘been there, seen that, got the coffee mug’ style of art appreciation that our public galleries are now marketing. Big Brands equal more punters queuing in the cold to pay their 15 quid which allows them to file reverently past the work. No time to stand, stare and savour, just get ‘em through as quickly as possible. This situation began Hughes asserts with the Mona Lisa arriving on tour to New York in 1963. The hype around the art became more important than the work itself; it was around this time that investing for profit became popular.
Whether people agree or disagree with Hughes’ assessment of Hirst’s work is not really important, what is important is people realise the stagnation ‘branded’ art will cause. If only branded art is important, the art market itself will dry up. Only the big brands will get the buyers, as investors cannot risk gambling cash on lesser brands or unproven new talent. New pieces will only come from the big brands, which will have to be bid up in order to protect previous investments. The huge amounts required to buy a branded piece have excluded public museums and galleries from buying the pieces, they do not have the cash.
Can this all continue? As we witness the daily feeble attempts of some Government or other trying out another wizard scheme to shore up their failing banks and other prized bastions of capitalism can an unregulated art market continue to succeed? As we have seen with our banks unregulated markets can go down as well as up. Just hope and pray your pension fund didn’t buy into conceptual art as an investment.
As Fukuyama’s 1992 notions of the End of History start to unravel in cold light of 9/11, as the mist clears from the meltdown caused by the sub prime selling fest we may not see the spectre of Marx (sorry Derrida) but is it possible that we could see the end of the rotting sharks and the end of branded art. It will not be good news for the individuals who have bought into brands, hoping for huge return, but it will be good news for art.
***Please read the full Independent piece : http://www.independent.co.uk/opinion/commentators/julian-spalding-damien-hirsts-are-the-subprime-of-the-art-world-7586386.html
















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